UFC legend Conor McGregor has lastly launched Correct No. Twelve, his long-awaited Irish whiskey. McGregor has been speaking up this initiative, which he known as “Challenge Infamous,” for awhile, however he introduced on Instagram yesterday that after three years of labor, the mission has lastly come to fruition. He says that as an alternative of sponsoring an current whiskey model, he determined to create his personal as a approach of honoring his birthplace.
“I needed to make an Irish whiskey emblematic of Irish tradition as a complete,” he wrote on Instagram, “one thing that might showcase the nice ability we possess of distilling one of the best whiskey in the complete world.”
Like a whole lot of movie star whiskey releases today, a few of the particulars round Correct No. Twelve are nonetheless murky. In response to the brand new label’s press release, it’s an 80-proof blended whiskey sourced from an current Irish distillery and crafted in affiliation with grasp distiller David Elder. Style-wise, it options notes of vanilla, honey, and toasted wooden, and it’s named after the neighborhood close to Dublin the place McGregor grew up.
According to British GQ, McGregor and his staff went via over 100 blends to determine on the ultimate recipe, however an age assertion or particulars in regards to the fashion of barrels used haven’t but been launched.
The whiskey will hit shops in Eire and america a while in 2018, with a bigger market growth to come back after that. Given these numbers, we anticipate the whiskey to be affordably priced and sure not carry an excessive age assertion. The precise retail worth hasn’t been launched, however McGregor has pledged to donate $5 for each case bought to first responder teams within the space the place the sale was made. On Instagram, he made some extent to focus on this facet of the brand new label:
“These are the women and men who run into buildings whereas everybody else is operating out. They’re our actual life heroes.”
Eire is more and more saturated with new manufacturers and distilleries because the nation’s whiskey increase beneficial properties momentum. Solely three Irish distilleries have been in operation 20 years in the past; the Irish Whiskey Affiliation reports that now about three dozen are both open or within the works.