It's Okay to Want to Look Good


More and more, purposeful versus nonfunctional coaching seems to be like a distinction with out a distinction.

Longtime health professionals bear in mind a time when the time period “purposeful coaching” didn’t exist.


The phrase got here into frequent utilization within the early 2000s as a corrective to the bodybuilding strategy to coaching popularized by magazines like Flex and Muscle and Health, each of which I devoured after I was younger.


Bodybuilders, the argument went, don’t prepare to do something. They solely skilled to look higher. And looking out higher, the implication was, was foolish. Self-indulgent. Not severe.


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