Carlsberg Ditches Plastic Rings in Favor of “Snap Pack” Six-Packs of Beer


Annually about 8 million metric tons of plastic pour into our oceans, harming wildlife and endangering a whole bunch of aquatic species. By the 12 months 2050, scientists estimate there will likely be more pounds of plastic within the ocean than fish. Whereas the remainder of the world scrambles to chop down on its plastic use, one sudden firm has already begun doing their half to save lots of the planet.

Carlsberg Group, a Danish brewing firm in Copenhagen, has developed an alternative choice to the dangerous six-pack rings which are identified to be detrimental to turtles, seagulls, and different animals.

Coined the “Snap Pack”, this expertise is predicted to eradicate 12 tons of plastic waste per 12 months (the equal of 60 million plastic luggage) and scale back carbon emissions throughout manufacturing. By utilizing small dots of specifically formulated glue, six pack cans will be simply snapped aside with out the usage of any plastic packaging.

“We’re working exhausting to ship on our bold sustainability agenda and to assist deal with local weather change,” says Cees ’t Hart, CEO of the Carlsberg Group. “We at all times attempt to enhance and at present’s launch clearly exhibits our ambition to observe in our founder’s footsteps in direction of a greater tomorrow.”

The brand new Snap Pack expertise will likely be launched within the U.Ok. on September 10 with a wider European launch later within the month.

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