Blue Moon’s Founder Is Brewing a New THC-Infused Craft Beer


Blue Moon’s founding brewmaster has taken on a brand new problem: brewing marijuana-infused beers that, sure, really get you excessive.

Keith Villa, who beforehand labored at Blue Moon for 32 years and invented their Belgian Wheat beer, has jumped into the rising market of cannabis-infused beers. His new enterprise, CERIA Brewing Co., will launch their beer first in Colorado, then transfer on to states like California and Michigan the place leisure marijuana is authorized.


Villa stayed near his Blue Moon roots with the corporate’s first providing, the Grainwave Belgian-Fashion White Ale. It’s brewed with blood orange peel and coriander, and “has a richer, deeper orange character and slightly totally different kind of bitterness due to the cannabinoids,” he informed USA Today.

As a result of the beer is infused with 5 milligrams of THC, the psychoactive compound in marijuana that causes a excessive, federal legislation prohibits the beer from additionally containing alcohol. However relaxation assured, you’ll nonetheless really feel a buzz from this brew. Hashish-infused beers have been launched in the US earlier than, however that is the primary time one with THC will probably be out there to the general public.

Different firms like Molson Coors, Svedka, Corona, and even Coca-Cola have expressed curiosity in coming into the drinkable marijuana market, however they’ve principally pursued infusing drinks with CBF, a chemical in pot that doesn’t get you excessive however is usually used to alleviate ache and anxiousness.

CERIA’s first THC brew will probably be out there in Colorado in mid-December, and may arrive in different states in early 2019. Particular person bottles will promote for $9, and four-packs will go for round $36.

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